Marketing Automation · case study

164% YoY Traffic Growth + 43% QoQ Lead Lift

Client: Get Satisfaction / Crowd Factory

Industry: B2B SaaS

Year: 2014

Traffic Growth164%

Net-New Lead Growth43%

Content Engagement Lift30%

The challenge

Needed efficient net-new lead acquisition and traffic scaling pre-acquisition.

How the work unfolded

1. Implemented Marketo automation + scoring + multi-track nurture

Implemented Marketo automation + scoring + multi-track nurture, paired with agile SEO and social content strategy.

The execution

Implemented Marketo automation + scoring + multi-track nurture, paired with agile SEO and social content strategy.

Outcome instrumentation & delivery

The outcome

Measurable impact across pipeline, efficiency, and growth.

Increased web traffic 164% YoY

Boosted net-new leads 43% QoQ

Lifted content engagement 30%

Impact trajectoryKey metrics

“Increased web traffic 164% YoY”

Get Satisfaction / Crowd Factory

Outcome summary

Expertise applied

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Content Marketing

Building authoritative, structured content systems that fuel both human audiences and AI discovery engines, positioning the brand as the definitive voice in its category.

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Featured

Content Creation & Personalization

Content systems that drive engagement, authority, and conversion across every channel and funnel stage.

ContentMarketing

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Featured

SEO & SEM Optimization

Search and discovery strategies that win organic visibility and drive qualified traffic.

SEOSearch

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Connected Topics

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Expertise applied: Content Marketing

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