ABM · case study

Fortune 50 ABM + Event Engine Driving Enterprise Pipeline

Client: Salesforce

Industry: B2B SaaS

Year: 2019

Pipeline Influence$11M

ABM Pipeline Growth30%

Target Account Cohort50

The challenge

Needed repeatable enterprise ABM motions and measurable event ROI across vertical programs.

How the work unfolded

1. Built ABM COE methodology

Built ABM COE methodology, integrated propensity-driven campaigns, and created event-to-pipeline playbooks with executive engagement.

The execution

Built ABM COE methodology, integrated propensity-driven campaigns, and created event-to-pipeline playbooks with executive engagement.

Outcome instrumentation & delivery

The outcome

Measurable impact across pipeline, efficiency, and growth.

$11M pipeline influenced from flagship executive program

30% YoY pipeline growth from ABM programs

Multi-million ACV influence from vertical events

Impact trajectoryKey metrics

“$11M pipeline influenced from flagship executive program”

Salesforce

Outcome summary

Expertise applied

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Demand Generation

Building predictable, scalable pipeline through orchestrated multi-channel programs, precision targeting, and data-backed optimization across the full funnel.

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Event & Tradeshow Management

In-person and virtual events, webinars, and field activations that build relationships and accelerate deals.

EventsWebinars

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Connected Topics

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Expertise applied: Demand Generation

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